What is the differences between Lookbook & Editorial fashion photography?!
Lookbook Fashion Photography:
Lookbook photography is a collection of images that focus on showing the designs as the main priority of the image.
Lookbook photography is usually used in catalogs, lookbooks, social media, & online stores.
The lookbook photography session is mostly made of 1 set of light & set design so only the fashion pieces that make the difference.
Samples:
Editorial Fashion Photography
The editorial photography is the promotional photography in the fashion industry.
The editorial photography is made of a story that utilize the fashion in it, the main focus in this kind of photography is the story
The luxury fashion brands used this kind of photography to promote it in the magazines as it shows the brand’s principals & stories.
The editorial photography usually requires bigger team and higher skills photographer to execute it.
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